{
  "client_name": "House of Colbec",
  "decision_intelligence": {
    "decisions": [
      {
        "decision": "Budget-Split oder Tagesbudget pruefen",
        "due_date": "2026-06-05",
        "evidence": "Spend 298.15 liegt ueber erwartetem Spend 200.00.",
        "id": "overpace",
        "impact": "Budgetschutz",
        "owner": "Performance",
        "priority": "P1",
        "risk": "Monatsbudget kann ueberlaufen",
        "status": "open"
      },
      {
        "decision": "Funnel-Qualitaet und Budget-Split pruefen",
        "due_date": "2026-06-05",
        "evidence": "CPA 4.32 > Ziel 3.",
        "id": "target-cpa-miss",
        "impact": "Effizienz",
        "owner": "Revenue Intelligence",
        "priority": "P1",
        "risk": "CPA liegt ueber Zielwert",
        "status": "open"
      },
      {
        "decision": "Lead-Qualitaet vor Skalierung pruefen",
        "due_date": "2026-06-05",
        "evidence": "CPQL 6.08 > Ziel 5.",
        "id": "target-cpql-miss",
        "impact": "Lead-Qualitaet",
        "owner": "Revenue Intelligence",
        "priority": "P1",
        "risk": "CPQL liegt ueber Zielwert",
        "status": "open"
      }
    ],
    "pacing": {
      "expected_spend": "200.00",
      "spend": "298.15",
      "status": "over",
      "variance": "98.15",
      "variance_percent": "0.4908"
    }
  },
  "execution_mode": "synthetic_demo_only",
  "kpi_version": "2026-06-11.v1",
  "kpis": [
    {
      "kind": "money",
      "label": "Spend",
      "source": "Meta attributed",
      "value": "298.15"
    },
    {
      "kind": "number",
      "label": "Impressions",
      "source": "Meta attributed",
      "value": 111000
    },
    {
      "kind": "number",
      "label": "Reach",
      "source": "Meta attributed",
      "value": 74000
    },
    {
      "kind": "money",
      "label": "CPM",
      "source": "KPI Layer",
      "value": "2.69"
    },
    {
      "kind": "ratio",
      "label": "CTR",
      "source": "Outbound clicks / impressions",
      "value": "0.0155"
    },
    {
      "kind": "money",
      "label": "CPC",
      "source": "Spend / outbound clicks",
      "value": "0.17"
    },
    {
      "kind": "ratio",
      "label": "LPV Rate",
      "source": "Landing page views / outbound clicks",
      "value": "0.8522"
    },
    {
      "kind": "number",
      "label": "Conversions",
      "source": "Meta attributed",
      "value": 69
    },
    {
      "kind": "money",
      "label": "CPA",
      "source": "Spend / conversions",
      "value": "4.32"
    },
    {
      "kind": "number",
      "label": "Frequency",
      "source": "Reach quality indicator",
      "value": "1.5000"
    },
    {
      "kind": "number",
      "label": "Qualified Leads",
      "source": "CRM aggregate",
      "value": 49
    },
    {
      "kind": "money",
      "label": "CPQL",
      "source": "Spend / qualified leads",
      "value": "6.08"
    },
    {
      "kind": "number",
      "label": "Bookings",
      "source": "CRM aggregate",
      "value": 12
    },
    {
      "kind": "ratio",
      "label": "Booking Rate",
      "source": "Bookings / qualified leads",
      "value": "0.2449"
    },
    {
      "kind": "money",
      "label": "Revenue",
      "source": "CRM aggregate",
      "value": "7800.00"
    }
  ],
  "next_enterprise_steps": [
    "Browser CSV/XLSX Upload mit Real-Customer-Data-Gate",
    "Mandanten-/Ad-Account-Auswahl mit Login und Rollen",
    "Persistente Import-Historie, Decision Logs und Report Snapshots"
  ],
  "normalized_count": 3,
  "period_label": "2026-06-01 bis 2026-06-02",
  "quality_score": 100,
  "row_count": 3,
  "schema_version": "reporting_dashboard.2026-06-11.v1",
  "source_name": "web-synthetic-meta-csv",
  "source_statuses": [
    {
      "name": "Meta attributed",
      "note": "CSV-Export validiert und in KPI-Version verarbeitet.",
      "status": "connected"
    },
    {
      "name": "Site analytics",
      "note": "Noch kein Analytics-/Landingpage-Abgleich im MVP.",
      "status": "not_connected"
    },
    {
      "name": "CRM confirmed",
      "note": "Aggregierter Lead-/Booking-Qualitaetsimport ohne PII verarbeitet.",
      "status": "connected"
    }
  ],
  "tool": "reporting_dashboard"
}