# House of Colbec - Blueprint Library V1

Diese Library ist eine Planungsgrundlage. Sie erzeugt keine Copy, keine Bildideen und keine Live Meta Writes.

| Blueprint | Vertical | Objective | Funnel | Budget Split |
| --- | --- | --- | --- | ---: |
| Hospitality Booking Demand (`hospitality-booking-v1`) | hospitality | booking | prospecting | 45% |
| Hospitality Brand Awareness (`hospitality-awareness-v1`) | hospitality | awareness | prospecting | 25% |
| Premium Real Estate Lead (`real-estate-lead-v1`) | real_estate | lead | consideration | 20% |
| Quality Retargeting (`retargeting-quality-v1`) | hospitality | retargeting | retargeting | 10% |

## Hospitality Booking Demand

- ID: `hospitality-booking-v1`
- Vertical: hospitality
- Objective: booking
- Funnel Stage: prospecting
- Recommended Budget Split: 45%

### Audiences

#### Travel Intent Premium

- Geo: Destination plus source markets; avoid hyperlocal housing-like filters
- Alter: 25-64
- Interessen: Boutique hotels, Luxury travel, Gastronomy, Design hotels
- Ausschluesse: Existing bookers, Staff and agency traffic
- Compliance: No personal-attribute copy, Manual creative required

### Manuelle Creative Slots

- hero-atmosphere
- room-proof
- booking-intent

### Budget Guardrails

- daily budget must map to monthly cap
- no live increase without approval

## Hospitality Brand Awareness

- ID: `hospitality-awareness-v1`
- Vertical: hospitality
- Objective: awareness
- Funnel Stage: prospecting
- Recommended Budget Split: 25%

### Audiences

#### Lifestyle Discovery

- Geo: Relevant travel source markets
- Alter: 25-64
- Interessen: Weekend travel, Fine dining, Architecture, Mediterranean travel
- Ausschluesse: Recent website visitors
- Compliance: No generated image ideas, Use human-selected brand assets

### Manuelle Creative Slots

- brand-film
- editorial-still
- location-detail

### Budget Guardrails

- frequency must be reviewed weekly

## Premium Real Estate Lead

- ID: `real-estate-lead-v1`
- Vertical: real_estate
- Objective: lead
- Funnel Stage: consideration
- Recommended Budget Split: 20%

### Audiences

#### Broad Qualified Market

- Geo: Broad geographic targeting only; avoid restricted housing segmentation
- Alter: 18-65+
- Interessen: Keine engen Interessen im Blueprint
- Ausschluesse: Existing leads, Internal traffic
- Compliance: Housing gate required, No age, gender or narrow geo narrowing

### Manuelle Creative Slots

- property-context
- trust-proof
- appointment-intent

### Budget Guardrails

- housing compliance gate must pass
- lead form use requires approval

## Quality Retargeting

- ID: `retargeting-quality-v1`
- Vertical: hospitality
- Objective: retargeting
- Funnel Stage: retargeting
- Recommended Budget Split: 10%

### Audiences

#### Warm Intent

- Geo: Recent site and social engagement only
- Alter: 25-64
- Interessen: Keine engen Interessen im Blueprint
- Ausschluesse: Recent conversions
- Compliance: No pressure copy, Manual reminder creative only

### Manuelle Creative Slots

- availability-reminder
- offer-proof
- trust-reminder

### Budget Guardrails

- retargeting budget must stay below prospecting budget