{
  "cards": [
    {
      "benchmark_id": "bench-hospitality-booking-mediterranean-q2",
      "benchmark_version": "benchmark-vault-v1",
      "budget_band": "2k_5k",
      "confidence_level": "reference",
      "funnel_stage": "prospecting",
      "last_reviewed_at": "2026-06-11",
      "market_region": "Mediterranean",
      "metrics": [
        {
          "critical_range": ">22 EUR",
          "good_range": "8-14 EUR",
          "interpretation": "CPM sollte Nachfragequalitaet und Premium-Audience balancieren.",
          "metric": "CPM",
          "p25": "8.50",
          "p50": "12.00",
          "p75": "18.00",
          "warning_range": "14-22 EUR"
        },
        {
          "critical_range": "<0.6%",
          "good_range": ">=1.0%",
          "interpretation": "Click-Qualitaet im Kontext von Prospecting bewerten.",
          "metric": "CTR",
          "p25": "0.0060",
          "p50": "0.0100",
          "p75": "0.0160",
          "warning_range": "0.6-1.0%"
        },
        {
          "critical_range": ">2.10 EUR",
          "good_range": "<=1.30 EUR",
          "interpretation": "CPC allein ist kein Skalierungssignal ohne Lead-Qualitaet.",
          "metric": "CPC",
          "p25": "0.75",
          "p50": "1.20",
          "p75": "1.90",
          "warning_range": "1.30-2.10 EUR"
        },
        {
          "critical_range": ">65 EUR",
          "good_range": "<=40 EUR",
          "interpretation": "CPA nur mit Booking-/Lead-Qualitaet freigeben.",
          "metric": "CPA",
          "p25": "24.00",
          "p50": "38.00",
          "p75": "58.00",
          "warning_range": "40-65 EUR"
        }
      ],
      "minimum_cohort_passed": true,
      "minimum_cohort_size": 7,
      "notes_public": "Reference Mode: kuratierte Startlogik ohne echte Kundendaten.",
      "objective": "booking",
      "period_label": "2026-Q2",
      "privacy_status": "safe_reference",
      "review_owner": "Product Strategy Agent",
      "sample_size_band": "reference",
      "source_type": "synthetic_seed",
      "suppression_reason": null,
      "vertical": "boutique_hospitality"
    },
    {
      "benchmark_id": "bench-real-estate-lead-dach-q2",
      "benchmark_version": "benchmark-vault-v1",
      "budget_band": "5k_15k",
      "confidence_level": "reference",
      "funnel_stage": "consideration",
      "last_reviewed_at": "2026-06-11",
      "market_region": "DACH",
      "metrics": [
        {
          "critical_range": ">28 EUR",
          "good_range": "10-18 EUR",
          "interpretation": "Real-Estate Audiences brauchen Housing-Compliance vor Targeting-Interpretation.",
          "metric": "CPM",
          "p25": "10.00",
          "p50": "16.00",
          "p75": "24.00",
          "warning_range": "18-28 EUR"
        },
        {
          "critical_range": "<0.45%",
          "good_range": ">=0.8%",
          "interpretation": "CTR im Premium-Kontext nicht gegen Mass-Market-Werte benchmarken.",
          "metric": "CTR",
          "p25": "0.0045",
          "p50": "0.0080",
          "p75": "0.0130",
          "warning_range": "0.45-0.8%"
        },
        {
          "critical_range": ">150 EUR",
          "good_range": "<=75 EUR",
          "interpretation": "CPL braucht CRM-Qualitaet und Objektfit.",
          "metric": "CPL",
          "p25": "35.00",
          "p50": "70.00",
          "p75": "130.00",
          "warning_range": "75-150 EUR"
        },
        {
          "critical_range": "<2.5%",
          "good_range": ">=4.5%",
          "interpretation": "Landingpage-/Offer-Fit vor Budgetskalierung pruefen.",
          "metric": "CVR",
          "p25": "0.0250",
          "p50": "0.0450",
          "p75": "0.0700",
          "warning_range": "2.5-4.5%"
        }
      ],
      "minimum_cohort_passed": true,
      "minimum_cohort_size": 7,
      "notes_public": "Reference Mode: Premium-Real-Estate-Vergleichsrahmen ohne Cross-Client-Daten.",
      "objective": "lead",
      "period_label": "2026-Q2",
      "privacy_status": "safe_reference",
      "review_owner": "Product Strategy Agent",
      "sample_size_band": "reference",
      "source_type": "synthetic_seed",
      "suppression_reason": null,
      "vertical": "premium_real_estate"
    }
  ],
  "governance": {
    "disclaimer": "Reference values, no performance guarantee.",
    "external_notes_include_internal_notes": false,
    "live_meta_api_reads": false,
    "live_meta_api_writes": false,
    "max_contributor_share": "0.35",
    "minimum_network_cohort_size": 7,
    "raw_customer_data": false
  },
  "mode": "reference",
  "vault_version": "benchmark-vault-v1"
}